|
 |
No items in your cart.
|
 |
|
AWMA, Inc.
9400 Ashton Road
Philadelphia, PA
19114
Call Us Toll Free:
1.800.345.2962
Fax: 1.800.922.2962
awma@awma.com
|
FREE! 330 Page Martial Arts Catalog. Click for details!
|
Just in to AWMA. Adidas® Karate Uniforms
|
View All Everlast® Rocky products
|
|
|
|
|
|
|
Back-to-Basics 2007: Retention 101
by Kyoshi Steve LaVallee
Unquestionably, this has always been and probably always be Mr. Cokinos' favorite subject. And, it's clearly a topic that is worth mastering. Our recent MAUI Coaching Call interviewed EFC Board Member and retention expert,Shidoshi Keith Thompson.
I refer to him as a retention expert because his main school has over 600 active studentaccounts with EFC and they typically carry a .0 % retention quotient. Anyone that tracksthese numbers, and everyone should, would be amazed at those numbers.
Keith and Debbie Thompson are currently operating two very successful schools and theyare very committed to providing their students with A-rated service and classes.
Keith shared several gems on the call that can be instantly applied to any school interestedin improving this area. One simple gem was simply doing a strong pre frame upon enrollment.
Explaining in detail the importance of teaming up and never giving up during the course of enrollment; Mrs. Jones, we are honored to have you and your son involved with our school and committed to achieving your Black Belts with our team. Please understand that whether or not you and your son complete this course of instruction, you are responsibleto pay the entire tuition.
This is why we always encourage strong communications and teaming up with us and nevergiving up. Sooner or later, there is bound to be an obstacle that we must overcome, pleaseunderstand that we will never give up on you or your son. So, we ask that you never give up either. If you begin having any challenges or issues that may interfere with your training, please bring it to us immediately so we can team up. Everyone wins when we team up!
This is just a sample of the way you may wish to pre frame your students to insure that they understand the commitment they are making to their training.
It's very important that you are writing GOLD PAPER -vs- RICE PAPER.
Any great long term relationship begins with strong communications and will remain such with strong on going communications. Your best Black Belts were once White Belts. Your best future Black Belts and instructors, may currently be White Belts.
I remember reading a sign at Master Fred Degerberg's Academy in Chicago...
The Best Black Belts are just White Belts that never Quit!
If you are a Black Belt School, you must create more White Belts that never quit.
The Martial Arts is growing by leaps and bounds, and that's good for everyone. It's good for you, it's good for me and it's good for society as a whole. You and your staff are very muchinvolved in helping the entire industry grow to the next level.
How? By helping more people make it to Black Belt and beyond. By increasing the rate ofretention and successful relationships between you and your students.
Besides a strong start and great communications. Shidoshi Thompson reminds us of keepingyour classroom exciting and progressive. It's important to get your students ready for their next promotion and on track with their progress and growth.
The journey to Black Belt is exciting, rewarding and impacting for your students.
Each step is like adding a brick to the foundation of a custom built home. In some ways,for you, it's like adding another brick to the fortress of the empire you are building.
You are going to grow to the next level of success and achievement as a teacher and business owner, one student at a time. They all matter and everything counts. Everything you do...or don't do, counts in developing strong retention.
Why would you want to put so much emphasis on student retention?
Because it is the right thing to do and it's good for business. It strengthens and lengthensthe relationships you will have with your students and the families in your community.
When you go to dinner or go shopping, you are bound to see students from the past, present and hopefully, the future. As a professional Martial Artists and Kyoshi of USABBC Schools, I love seeing my students and I am proud of their achievements in and out of the dojo.
My encouragement for you is to give this area the attention it deserves.
Retention=>Referrals=>Renewals=>Reactivations=>Revenues.
Shidoshi Keith Thompson shared many more great gems during our call, too many to mention in the e-zine. However, Shidoshi Keith and many more experts in our field will be attending and sharing more of their secrets at our upcoming Warriors Weekend being held in March right down here in the Sunny South.
Need a break from the cold weather and the snow?
Come get some sun and have some fun with us at Warriors Weekend in Ft. Lauderdale.
It's going to be an educational and inspirational event that is bound to give you the toolsand kick in the butt to take yourself and your school to the next level.
Staff Tip of the Week:
Tough love is better than no love. My encouragement this week is to love your staff enough to be tough on them. By tough, I don't mean demeaning or belittling in anyway.
I mean holding them accountable to putting in enough hours of training, personal studyand self development, along with work hours. I have never been afraid to ask for morefrom my staff and team, because I have always been willing to give more.
If you have someone on your team that isn't performing up to the level you'd like to see and you feel they are capable. Take the time to give them some 1-on-1 tough love. Help them create better clarity with their career goals, their Martial Arts and fitness goals, their financial goals and their relationship goals.
Once they have decided what they want...help them achieve it. Hold them accountable,help them develop a Massive Action Plan for each area. Have them report to you on their progress and results. What actions they have taken and what action they failed to take.
No staff member has ever hated me for caring and they won't hate you either. If you are easy on them and always sympathize with their problems and challenges, you aren't helping them, you are mothering them.
Most staff members need an occasional inspirational kick in the ass to get going. Most of them will appreciate you giving it to them as long as they know you care and that you are there to help them and not hurt them.
Once you have a proven track record for helping them, they will open up more with you andyou will become even prouder of their achievements, in and out of the dojo.
Tough love is better then no love...love them enough to be tough on them!
Action T-N-T=> Review the performance and results of each member of your team. Sit down for a 1-on-1 review to ask them how they are doing with their goals for 2007. Ask them what areas they'll feel the best results and why. Ask where they have not made the gains they had hoped and why.
Help them identify areas to improve and develop and action plan.
Coach them, encourage them and praise them for their efforts and results.
Their success is your success. Everyone wins!
Osu,
Kyoshi
Steve LaVallee
Chief Master Instructor
www.USABLACKBELTCHAMPIONS.com
Great Leaders are Masters of
Influence! If you have any friends or associates
that you feel may benefit from our MAUI mentoring
program, please introduce them via email and we can team
up to influence them. Thanks for your
support!
Hotel reservation
information:
LaQuinta: 5727 North Fed.
Highway
Group rate including
tax
$125.43/night
Call
1-800-531-5900
Group Martial Arts University
International
Res. # 203245019
Pelican
Beach Resort: 2000 N. Ocean Blvd
Group rate plus
tax
- standard $169
- ocean front
$269
- ocean suite $289
Group
USA Black Belt Champions/MAU International
Call
1-800-525-6232 or
954-568-9431
Rooms are blocked at both
hotels from 3/22 - 3/24 with availability on days before
and
after.
KyoshiUSA@MAUinternational.com · Martial Arts University International
Previous Page
|
|
Log On
